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Ever wonder why some therapists consistently fill their caseload from Instagram, but others, well, don’t?
TBH, the answer isn’t a massive following or “lucky” viral Reel.
I’ve worked with thousands of therapists inside Private Practice Academy and the Reels Membership. I’ve noticed the same three patterns over and over again.
Honestly, they’re simpler than you might think!
In today’s episode, I’m diving into the 3 things every therapist who’s filled their caseload from Instagram has in common.
First? Consistency MATTERS.
The therapists who see the fastest growth keep showing up, way before they feel like they’ve “mastered” Instagram.
Every post is an opportunity to learn and improve your messaging. You can really discover what resonates with your audience.
The more reps you put in, the easier content creation becomes. As a result? More opportunities you give yourself to attract YOUR ideal clients!
Next comes clear messaging. You’ve probably heard the saying “If you’re trying to speak to everyone, you’re speaking to no one”.
Yep – it’s totally true!
The therapists who stand out aren’t trying to speak to everyone. They’re speaking directly to ONE specific audience. They’re using language that feels personal, emotional, and incredibly relatable.
And no, Instagram doesn’t require perfection. But it does reward authenticity, creativity, and a willingness to keep refining your message. That’s why putting effort into your marketing matters sooo much!!
You don’t need more followers or a “perfect” strategy. You need consistency, clear messaging, and the confidence to keep showing the hell up.
Do these 3 things over time, and I have no doubt you’ll fill your caseload from Instagram!
In this episode, The 3 Things Every Therapist Who’s Filled Their Caseload from Instagram has in Common, I cover:
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- Why follower count isn’t the key to filling your caseload
- Staying consistent + how to set yourself up for success
- Using clear, specific messaging that resonates
- Examples of moving beyond generic content
- Why putting intentional effort into your marketing is vital
- How the Reels Membership can make IG more sustainable for you
Resources & Links:
- ⭐️ Reels Membership example on Instagram
- ⭐️ This episode is sponsored by Jane – use code: KELLY2MONTH for a 2-month grace period
- ⭐️ This episode is sponsored by Alma, the financially rewarding way to go in-network
- ⭐️ Private Practice Academy Bundle (PPA)
- ⭐️ Reels Membership
- ⭐️ Business Coaching Waitlist
- ⭐️ Free training
- ⭐️ Caption Guide
Related Episodes:
- Episode 45: Consistent Posting is Step One – Here’s What Comes Next
- Episode 65: How to Come Up with Content Ideas for Your Therapy Instagram Account
- Episode 73: The Instagram Content Format to Focus on for Success as an Instagram Therapist
- Episode 92: How to Balance Connection vs. Authority Content on Instagram (So You Actually Get Clients)
More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
Make sure to hit follow/subscribe so you never miss an episode!