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Listen to Using Google Ads to Grow Your Therapy Practice with Jamie Reutershan on: Apple Podcasts | Spotify | Your player of choice
I’m excited to welcome Jamie Reutershan to the podcast today!
Jamie Reutershan is a digital marketer and former Google strategist. He spent nine years at Google before launching his own marketing agency, focused exclusively on therapists. Having worked with more than 200 private practices since 2022, Jamie helps therapists attract ideal clients through high-converting websites and strategic Google Ads, making paid advertising feel far more approachable and effective.
Google Ads can be an incredible way to grow your therapy practice. But that’s only possible when the right foundation is in place.
If you’ve been curious about paid advertising, but aren’t sure where to start, this is a conversation you don’t want to miss!
In today’s episode, we’re talking about using Google Ads to grow your therapy practice.
Google Ads aren’t designed to fix a broken marketing strategy. They’re meant to amplify what’s already working!
Jamie shares how to evaluate whether your website is ready + what key metrics he looks at before launching ads. Niching down, clear messaging, and strong conversion strategies matter just as much as the ads themselves.
Yep, niching down + crystal-clear messaging is something I’ve talked about sooo much here!
We also dive into common mistakes therapists make when trying to DIY Google Ads, and key differences between Google Ads and SEO. Google Ads can support the transition from insurance-based to private-pay practices, which can make the process way less daunting!
Maybe you’re a therapist who loves learning new marketing skills. Maybe you’re a therapist who would rather hand the technical side over to an expert.
Honestly, it depends on what YOU want to do in your business (and where you thrive).
You probably know by now I LOVE Instagram. But it’s important to diversify your marketing beyond IG (especially if you want to build a sustainable private practice).
Whether you’re just exploring Google Ads OR you’re ready to invest in them, this episode will definitely take the mystery out + allow them to fit in your overall marketing strategy!
In this episode, Using Google Ads to Grow Your Therapy Practice with Jamie Reutershan, we cover:
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- Knowing when you’re ready for Google Ads
- Building a website that converts before investing in ads
- The website metrics every therapist should track
- Contact forms vs. intro call schedulers
- Avoiding common Google Ads mistakes
- Budgeting for Google Ads effectively
- DIYing Google Ads vs. hiring an expert
- Pausing and restarting ad campaigns strategically
- Understanding the difference between Google Ads and SEO
- Using Google Ads to grow a private-pay practice
- Why your website is your MOST valuable marketing asset
- Jamie’s step-by-step Google Ads process
Resources & Links:
⭐️ Sign up for The Annual Reels Membership here! But hurry, your chance to get 3 months free + bonuses expires July 22nd at 11:59 PM EST!
⭐️ Receive $250 off Google Ads Support when you mention the Business of Therapy podcast
⭐️ Get $100 off a website template with code KELLY100
⭐️ This episode is sponsored by Jane – use code: KELLY2MONTH for a 2-month grace period
⭐️ This episode is sponsored by Alma, the financially rewarding way to go in-network
⭐️ Private Practice Academy Bundle (PPA)
Connect with Jamie:
- Follow on Instagram @therapy.marketing
- Check out his website
Related Episodes:
- Episode 25: How to Get Therapy Clients With $0 to Spend on Marketing
- Episode 32: The Nitty Gritty on Intro Calls
- Episode 66: How to Stop Talking Like a Therapist So Your Marketing Actually Converts
More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
Make sure to hit follow/subscribe so you never miss an episode!