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Listen to BTS Launch Debrief: $21,534 in 6 Days on: Apple Podcasts | Spotify | Your player of choice
Ever wonder what really goes into a successful launch?
Well, I’m excited to give you a complete behind-the-scenes look at my most recent Reels Membership launch!
This launch led to $21,534 in revenue in just six days. Some things worked super well, and others, not so well.
Whether you’re building your private practice or thinking about creating digital offers in the future, these lessons apply to every stage of business!
In today’s episode, I’m giving you a launch debrief and how I made $21,534 in 6 days.
One of my biggest goals this year? Learn how to work less while maintaining the same impact. Instead of running my typical two-week launch, I tested a shorter six-day hybrid launch.
I’m happy to say it totally paid off!
We welcomed 71 new members AND surpassed my $17k revenue goal.
We also ended with $21,534 in sales, proving that working smarter doesn’t have to mean sacrificing results!
A few strategies that made a major difference? Warming up my audience with a free training + creating a brand-new AI caption generator bonus (this was highly requested by current members)!
I also repurposed content that had already proven successful, and focused on my warmest leads first.
One of my favorite insights? Just 11% of my email list generated 42% of the launch revenue.
This really reinforced how POWERFUL it is to nurture relationships before asking for the sale!
Most importantly? I want you to remember that every launch (and every marketing effort) is an opportunity to learn.
You don’t have to perfect everything at once. Use your data, improve one thing at a time, and keep showing up consistently.
Small improvements compound over time. That’s exactly how sustainable business growth happens, friend!!
In this episode, BTS Launch Debrief: $21,534 in 6 Days, I cover:
- The strategy behind my 6-day hybrid launch for Reels Membership
- Revenue goals, results + key launch metrics
- Warming your audience before selling
- Prioritizing your warmest leads
- Using strategic bonuses to increase sales
- Letting audience feedback shape your offers
- Repurposing content that already works
- Working smarter through systems & delegation
- The launch metrics I tracked most closely
- Improving one key metric with every launch
- Following up w/warm leads in your own business
- Working smarter, not harder
Resources & Links:
- ⭐️ This episode is sponsored by Jane – use code: KELLY2MONTH for a 2-month grace period
- ⭐️ This episode is sponsored by Alma, the financially rewarding way to go in-network
- ⭐️ Private Practice Academy Bundle (PPA)
- ⭐️ Reels Membership
- ⭐️ Business Coaching Waitlist
- ⭐️ Free training
- ⭐️ Caption Guide
Related Episodes:
- Episode 71: Courses & Scaling Beyond 1:1 Therapy Q&A
- Episode 84: BTS of How I Turned Around My FLOPPED Launch
- Episode 91: Hiring a Virtual Assistant
More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
Make sure to hit follow/subscribe so you never miss an episode!